Opportunity: Encourage people to say the brand name along with the product name. Cadbury’s Crispie Crunch, Cadbury’s Caramilk, Cadbury’s Crunchie etc.
Tuesday, May 27, 2008
Dad’s Favourite
If there is one thing I have noticed is that everyone always knows someone else’s favourite chocolate Bar. For Sam he knew his Mom & Dad’s. For Kathy she knew her Dad’s … “He loves Crispie Crunch.’ Yet she didn’t know who made it. Kathy was surprised to find out her Dad’s favourite chocolate bar was in fact a Cadbury.
Opportunity: Encourage people to say the brand name along with the product name. Cadbury’s Crispie Crunch, Cadbury’s Caramilk, Cadbury’s Crunchie etc.
Opportunity: Encourage people to say the brand name along with the product name. Cadbury’s Crispie Crunch, Cadbury’s Caramilk, Cadbury’s Crunchie etc.
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