Sam's Story

Sam is 10 years old. LOOOOOOOOOVES chocolate. He popped by the house last night at the perfect moment ….we were just bringing out the chocolate. The normally wild Sam jumped up on the stool and patiently watched as Brin (my daughter) and I broke up pieces of chocolate and put them on a plate. Brin and I occasionally popped a piece into our mouth to the horror of Sam, who had still not been offered a piece.



When asked if he liked Cadbury he replied ‘what’s Cadbury?’. When asked what his favourite chocolate bar was he quickly, without hesitation said “caramilk’”. Hmmmm …his favourite chocolate bar is a Cadbury, but he has no idea what Cadbury is. We told him he could take one home for his mom and dad if he liked.

He knew his Mom liked Dairymilk because she had bought it before for her self. His Dad got a Mr. Big … simply because it was big!

When it comes to Sam and chocolate it is pretty simple. “ It taste greats. It makes me happy. And my Mom doesn’t always like me to have it.”

Opportunity: Keep it simple.