Thursday, May 29, 2008

A new 5 second rule


Kathy is not one full of regrets. She’s more of a fly by the seat of her pants kind of girl rather than a careful planner, and she satisfies her whims with indulgences. Her biggest indulgence… a dinner of Ruffles potato chips and onion dip. She does that occasionally, and sometimes for no particular reason at all. “I love chocolate, too” said Kathy. “Ugh, but don’t you hate the way you feel after you eat it?” I said. “Well, the guilt lasts for about 5 seconds, but then it feels all worth it.”

Opportunity: Chocolate euphoria always trumps 5 seconds of guilt… instate a new 5 second rule

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